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From timeless beauty quite as Melina Mercouri and Maria Callas to contemporaneous stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing gorgeous women. But what is it about western beauty that makes them but alluring? Is it their abundant history and delighted culture? Or is it their intrinsic healthy splendor?
The answer to these questions could include great implications for the luxury business. As the country’s comfort manufacturers struggle to make a gain in trend, they’re looking to boost sales and profitability by expanding into attractiveness. According to a Mckinsey record, perfume and cosmetics are a “flagship” organization that can drive development in many other categories for comfort brands.
But the strategy is not without dangers. The crammed class can be difficult to crack. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The scenario of Burberry, which took its attractiveness company in- residence under former Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s licensing agreement with Interparfums Sa, which held the license for its Montblanc and Van Cleef & Arpels shampoos, sent shares of the company tumbling 9.4 per-cent on Sept. 6. Kering’s acquire of Creed what are dutch women like at a 14- instances sales two in October likewise made investors sit up and take notice.